Post by account_disabled on Jan 23, 2024 5:05:11 GMT 1
Can I ask you a question? When you published your first post, did you think youíd get lots of traffic? Did you think that everybody couldn’t wait to comment on a job well done? Did you? I know I sure did. But then reality kicked in. In reality, you publish your first article and nobody reads it. Instead of receiving floods of traffic, you look around and realize your blog is located in a desert with not a single drop of traffic in sight. The thing is, you’re not alone. That desert is littered with abandoned blogging dreams. You’re surrounded by people who started out excited, but gave up because there was no one to appreciate their hard work. Now Imagine this Imagine what would happen to your motivation if you saw people sharing your articles and discussing what you said right off the bat. Do you think you’d keep going? I’m pretty sure you would. It would make things a lot more fun. Most blogs die because people don’t know how to get that initial piece of feedback. They’re so busy writing, that they forget to do the one thing that matters most as a beginner: Putting your content in front of people that can make a difference. You see, when you create good content and you put it in front of the right people, it could get the initial burst of publicity it needs to become popular.
But reaching out to big bloggers can be pretty scary when you start out. You’re opening yourself up to being rejected by the people you admire. Not fun. So how do we overcome this? Simple: you include them in the process. When you include them, you both get something out of it. You help them position themselves as an authority, and they help you promote your post. You help them, they help you. Networking 101. Now, one thing I want to make clear before we get into the tactics is that you have to make sure it’s a win for both of you. Don’t just reach out to influencers because you need Country Email List someone to promote your content. Make them look good, promote them, and they’ll gladly help you. Also, don’t try to apply all these techniques all at once. Pick one and apply it. I’ll provide a cheatsheet at the end so you can look at the other techniques whenever you want to. 5 techniques you can apply right now There are a couple of ways you can get influencers to share your content. The first and easiest one is: 1)Include them in a roundup Roundups are great because they’re fairly easy to make and they’re really popular. You can make a roundup of the best bloggers, the best articles, or even the best quotes. They’re great for a promotional point of view as well because they give you a ton of opportunities to reach out. Here’s a good example: In his post, Robbie Richards made a list of 80 online marketing experts you should keep an eye on in 2015.
He put a lot of time and effort into making sure the reader and the expert got a lot out of it. Roundup Example A couple of things to note He added a link to their site. He picked three articles you should read. He added a link to their twitter accounts All these things make it easier for readers to get to know these bloggers. The next thing you do is contact every single expert on your list and let them know you included them in your roundup. You’ve got a really high chance of getting your content shared if you do. Shared by influencers 2) Ask for a quote Another way you can include influencers in your post is by asking them for a quote. I love this technique because: You’re building relationships with people you admire You learn something The credibility of your article goes through the roof The experts get to position themselves as an authority and share their knowledge with a new audience The key to making this technique work is to be very clear with what you want to ask. Asking a marketing expert “how do you become good at marketing?” isn’t going to cut it. It’s a vague question that will get you a vague (or no) answer. A while ago I was writing a post about why people don’t trust landing pages. To make the article better, I asked experts what their best tip was.
But reaching out to big bloggers can be pretty scary when you start out. You’re opening yourself up to being rejected by the people you admire. Not fun. So how do we overcome this? Simple: you include them in the process. When you include them, you both get something out of it. You help them position themselves as an authority, and they help you promote your post. You help them, they help you. Networking 101. Now, one thing I want to make clear before we get into the tactics is that you have to make sure it’s a win for both of you. Don’t just reach out to influencers because you need Country Email List someone to promote your content. Make them look good, promote them, and they’ll gladly help you. Also, don’t try to apply all these techniques all at once. Pick one and apply it. I’ll provide a cheatsheet at the end so you can look at the other techniques whenever you want to. 5 techniques you can apply right now There are a couple of ways you can get influencers to share your content. The first and easiest one is: 1)Include them in a roundup Roundups are great because they’re fairly easy to make and they’re really popular. You can make a roundup of the best bloggers, the best articles, or even the best quotes. They’re great for a promotional point of view as well because they give you a ton of opportunities to reach out. Here’s a good example: In his post, Robbie Richards made a list of 80 online marketing experts you should keep an eye on in 2015.
He put a lot of time and effort into making sure the reader and the expert got a lot out of it. Roundup Example A couple of things to note He added a link to their site. He picked three articles you should read. He added a link to their twitter accounts All these things make it easier for readers to get to know these bloggers. The next thing you do is contact every single expert on your list and let them know you included them in your roundup. You’ve got a really high chance of getting your content shared if you do. Shared by influencers 2) Ask for a quote Another way you can include influencers in your post is by asking them for a quote. I love this technique because: You’re building relationships with people you admire You learn something The credibility of your article goes through the roof The experts get to position themselves as an authority and share their knowledge with a new audience The key to making this technique work is to be very clear with what you want to ask. Asking a marketing expert “how do you become good at marketing?” isn’t going to cut it. It’s a vague question that will get you a vague (or no) answer. A while ago I was writing a post about why people don’t trust landing pages. To make the article better, I asked experts what their best tip was.